SEO

Search Engine Optimization.

Content is king and the best websites in the world are nothing without effective search engine optimization. SEO is a method which helps search engines (Google, Yahoo, Bing, etc…) find and rank your website higher than other websites in response to a specific search. Think of search engines as the highways of the internet, driving traffic to the most relevant websites through a complex series of ever changing algorithms. Studies show 3 out of 4 people use search engines to find products and services. Effective SEO ensures your website appears higher on the list of generated results when people are looking for your product or services. We ensure that your website offers valuable, search optimized, structured content that will get you higher rankings in search results. If you are looking to have your website rise in rankings contact the team at SandPieper Design. Our dedicated team is here to help you achieve your marketing goals.

SEO 101

Every month there are over 10 billion unique searches performed in the United States. The first page of search results gets 91% of traffic, the second page gets only 4.8%, and it decreases steadily beyond that. Leads generated from SEO traditionally receive a higher close rate than traditional methods of advertising. Studies show as many as 40% of customers now originate from a lead obtained via SEO.

CONTENT

Search engine algorithms factor many things when determining page ranking. One of those main factors is content. They look to see is your content fresh or is stale content from 2 years ago. Remember, content doesn’t have to be trailblazing; it simply needs to be updated frequently and interest people in what you offer.

BACKLINKS

Backlinks continue to remain one of the most important areas in SEO. What kind of links do you have on your website? Are there links that can hurt you? Are you linking to other reputable websites that have a wide audience? Search engines factor in the quantity and quality of your backlinks when determining your website’s page ranking.

KEYWORDS

Keywords and keyword phrases make it possible for consumers to find products and services that they are looking. These short yet manageable terms are tagged on your websites URLs, page titles, headers, sub-headers, and images to capture matched searches. Implementing keyword SEO will help your site rank above your competitors and help increase your organic page ranking.

FACTS AND FIGURES

91% of web users never make it past the first page of search results – that’s 3 out of 4 users that will not see your website if it does not show up on the first page of results.

Search engines are 3x as efficient as social media in driving traffic to websites, offering a closing rate of almost 15% (vs. 2% for direct mail and print advertising).

Google controls 64% of US searches, with Bing and Yahoo coming in second and third.

PPC, REMARKETING, & ORGANIC SEO

Pay-per-click (PPC) campaigns offer businesses the opportunity to purchase advertising space at the top of search engine results for keywords they choose that relate to their product or service. These campaigns charge a fee for clicks. Remarketing campaigns offer businesses similar opportunities as PPC campaigns, however these ad campaigns track users via cookies and follow them around as they search the internet in hopes the user will click the ad and come back to make a purchase. Organic search engine optimization. Organic search results are pages that appear below paid ads when doing a search. 80% of users report they visit organic results exclusively making organic SEO key to marketing plans and achieving marketing goals.

MONTHLY ANALYTICS

Search engine optimization packages include live analytics and monthly reporting. This data shows how consumers are finding your website and what pages they are spending time on. These analytics allow you to see the effectiveness of your online marketing efforts and identifies what efforts need to be revisited. SandPieper Design sends SEO clients a monthly analytics report delivered to your email so you can view your website’s data, track conversions, monitor mobile, desktop and tablet traffic, see the demographics of people who are visiting your page, view your bounce rate and more.