Web Design

Stand Out on the Web

We don’t build ordinary websites. We strive to push boundaries, break barriers and uncork the creativity of our clients. Our passion is clean, clutter-free design that functions seamlessly across all devices and platforms. Our projects are creatively elegant, but with the responsive user interface and functionality that today’s consumer demands. We deliver quality results by showcasing your products and services in the best possible light, generating interest and creating opportunity for consumers to dive deeper into your brand.

Each element and function is carefully considered, from site navigation to page transitions. Subpages are organized to generate the maximum amount of exposure and interest with your target market. Headline text, graphics and video are carefully selected for their contribution to the overall theme. The finished product is a cohesive, unique web experience that grabs attention and won’t let go.

WHAT IS “RESPONSIVE” DESIGN?

“Responsive” web design will display and function optimally across all devices and platforms. Responsive web design is vital due to the increasing amount of web browsing that consumers perform with their smartphones and tablets. These “mobile-friendly” designs are also more frequently returned on results from search engines like Google, with this focus only expected to grow in the years to come. Responsive website design is important in capturing the growing number of consumers browsing the web on mobile devices and smartphones, as well as for search engine optimization efforts.

FLEXIBILITY

CREATIVITY

FUNCTIONALITY

AESTHETICS

ANALYTICS

OPTIMIZATION

PRICE

CUSTOM DESIGN

Custom website design offers the ability to create a unique web experience. As custom websites are designed and coded from scratch, the layout, aesthetics and user interface are all created to your exact needs and specifications. Your branding, content and media can be added exactly where you’d like, with the ability to include effects and movements for a more dynamic experience.

Great photography is another element that enhances the appearance of your website. SandPieper Design offers photography packages that include high quality photos for your website that take it to the next level.

THE DESIGN PROCESS

Our custom web projects involve an abundance of creativity, inspiration, and of course, coding. We seek client input throughout the process, including the concept approval phase and regular progress updates. We also like to test any and all features, ensuring a smooth, bug-free launch. While designs aren’t completed overnight, we strive to produce a superb, quality product by your desired deadline. We understand that our products reflect our talents and dedication, and we’re committed to knocking each and every project out of the park.

Custom websites take a bit longer to develop than web templates, but also provide a unique and more thorough experience.

RESEARCH - APPROXIMATELY 1-2 WEEKS

Our research and your vision are fused with art and design via static designs in Adobe Photoshop and Illustrator. Each subpage of your project will be designed with the unique theme and layout, creating an organized and cohesive online experience. When this phase is completed, the client will be presented with the general layout and framework for their website.

DESIGN - APPROXIMATELY 1 WEEK

REVISIONS - APPROXIMATELY 1-2 WEEKS

Once design is completed, clients are presented with at least two concepts for their custom web project. Anything can be changed and modified to your taste or need. We review any user interface elements that will be included, as well as the overall structure and flow of your website. This is a great time to confirm that all content, graphics and video have been received to be incorporated into the project.

CODING - APPROXIMATELY 1 WEEK

Coding brings the design you select to life. CSS, PHP, HTML and HTML5 are all utilized to program the design, ensuring functionality and responsiveness across all platforms, including Apple iOS devices (iPads and iPhones). A Content Management System is also added (via WordPress), allowing clients to add and adjust the content on their website at their convenience.

TESTING - APPROXIMATELY 1-2 WEEKS

Once coding is completed, the project is uploaded to one of our development servers. At this time, it will display and function exactly like a live website, but will only be visible to the client and our Agency. This is the opportunity to give the website a “dress rehearsal,” which includes reviewing all content for accuracy and ensure all links are addressed correctly.

LAUNCH - APPROXIMATELY 1 WEEK

When all designs and programming are set and the final client approval is obtained, it’s time to blast off. The website is made live, registered with search engines and made viewable to general web traffic. Any Search Engine Optimization packages will begin at this time, driving traffic to your domain through increased query returns, backlinks and social media marketing.

CONTENT & COPYRIGHT

Your website’s content is critical. Fresh, interesting content will give browsers substance to bite into, as well as improve your page ranking on search engines. Where your content appears and how it flows is also important, as it significantly impacts your website’s bounce rate, or the number of visitors who don’t delve further into the site. We will provide access to hundreds of thousands of stock images and video to generate the desired response from consumers.

CODING

If design is the style of your custom website, programming is the substance. We utilize PHP, CSS, HTML and HTML5 to produce the perfect web experience across all platforms, including Apple iOS devices (iPads and iPhones). Proper coding also ensures the most efficient download times for consumers, 40% of which abandon a website that takes longer than three seconds to load. We program our custom projects with a focus on compatibility and expandability. We’ll ensure your website is up to date with all of the latest browser updates and patches. Your project will also be able to easily accommodate any additional locations, product offerings or additional services. Coding is the magic behind your custom website project. It does more than make the page scroll up and down; it’s essential in ensuring a quick download time and for search engine optimization purposes.

UPDATES & REVISIONS

It’s important to refresh your content and media periodically, with busier sites requiring more updates and revisions. This is particularly important for blogs or other websites which require weekly, if not daily, injections of content. Our custom projects employ a Content Management System, which enables clients to easily and efficiently update and revise their content, graphics and video. We structure your website to be easy to update as needed; if you can send an e-mail, you’ll be able to manage your site. Don’t worry though, as we’ll still be available to help out with any of the heavy lifting.