Visit
Grand Rapids
SandPieper Design and Grand Rapids Tourism have been in partnership for over 4 years. In that time frame, we have modernized the design of 2 websites, designed billboards, digital ads, print ads, e-news letters, dozens of google ads, kept up on the latest SEO, Speed, Performance and Web practices, plus countless other graphic design projects.
SCOPE OF WORK
Grand Rapids
Projects
WEBSITE DESIGN
Project Overview:
The Visit Grand Rapids website project involved the development of a modern, visually appealing, and user-friendly platform aimed at showcasing the vibrance of nature in the area, attractions, and experiences that Grand Rapids has to offer. Our goal was to create a digital space that not only inspires travelers but also serves as a resource for planning their visits.
CUSTOM MENU
Project Overview:
The custom menu project for VGR involved creating a tailored navigation solution designed to enhance user experience and streamline access to key content. By focusing on both aesthetics and functionality, we aimed to develop a menu that not only reflects the brand identity but also improves site navigation for users seeking information quickly and efficiently.
NEWSLETTER DESIGN
Project Overview:
The newsletter design project for Visit Grand Rapids aimed to create an engaging and visually appealing communication tool that keeps residents and businesses in the area up-to-date about the latest happenings in Grand Rapids. The newsletter serves as a platform to highlight upcoming events and local insights, ultimately fostering a stronger connection with the community and encouraging tourism.
25 DAYS OF DEALS
Project Overview:
The 25 Day Deals project was initiated to create an engaging and user-friendly platform that highlights limited-time offers and discounts for attractions, dining, and activities in Visit Grand Rapids area for the month of December. The goal was to provide both locals and tourists with easy access to exclusive deals that enhance their experience while exploring the area, ultimately driving increased foot traffic to participating businesses and fostering a sense of community.
THINGS TO DO
Project Overview:
The “Things to Do” section of the Visit Grand Rapids website was designed to serve as a resource for visitors exploring the plethora of activities and attractions in the Grand Rapids area. The aim was to provide an engaging and user-friendly platform that showcases the diverse experiences available, from outdoor adventures and cultural attractions to culinary delights and family-friendly activities throughout each season of the year.
EVENT CALENDAR
Project Overview:
The Event Calendar for Visit Grand Rapids showcases upcoming events, festivals, and activities within the Grand Rapids region. This calendar seeks to offer residents and visitors a centralized resource for exploring the city’s vibrant array of events, ultimately fostering community involvement and engaging tourists.
BUSINESS DIRECTORY
Project Overview:
The Business Directory for Visit Grand Rapids was launched to create a user-friendly online resource that showcases local businesses, services, and attractions within the Grand Rapids area. The primary goal of this project was to support local businesses by providing them with increased visibility and to assist both residents and visitors in discovering the diverse offerings available in the area.
PERFORMANCE + SEO
Project Overview:
SEO and Website Performance are something we are continuing working on for Visit Grand Rapids. The primary objective was to implement strategic search engine optimization (SEO) practices and performance enhancements that would drive organic traffic, improve search rankings, and provide visitors with a seamless browsing experience.
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