Search Engine Optimization.
FACTS AND FIGURES
91% of web users never make it past the first page of search results – that’s 3 out of 4 users that will not see your website if it does not show up on the first page of results.
Search engines are 3x as efficient as social media in driving traffic to websites, offering a closing rate of almost 15% (vs. 2% for direct mail and print advertising).
Google controls 64% of US searches, with Bing and Yahoo coming in second and third.