SEO
Search Engine Optimization.
SEO 101
CONTENT
Search engine algorithms factor many things when determining page ranking. One of those main factors is content. They look to see is your content fresh or is stale content from 2 years ago. Remember, content doesn’t have to be trailblazing; it simply needs to be updated frequently and interest people in what you offer.
BACKLINKS
Backlinks continue to remain one of the most important areas in SEO. What kind of links do you have on your website? Are there links that can hurt you? Are you linking to other reputable websites that have a wide audience? Search engines factor in the quantity and quality of your backlinks when determining your website’s page ranking.
KEYWORDS
Keywords and keyword phrases make it possible for consumers to find products and services that they are looking. These short yet manageable terms are tagged on your websites URLs, page titles, headers, sub-headers, and images to capture matched searches. Implementing keyword SEO will help your site rank above your competitors and help increase your organic page ranking.
FACTS AND FIGURES
91% of web users never make it past the first page of search results – that’s 3 out of 4 users that will not see your website if it does not show up on the first page of results.
Search engines are 3x as efficient as social media in driving traffic to websites, offering a closing rate of almost 15% (vs. 2% for direct mail and print advertising).
Google controls 64% of US searches, with Bing and Yahoo coming in second and third.